At Understatement, we're on a mission to become the world's best underwear brand. We're female founded, female run, and obsessed with creating products and communication that make women feel confident, comfortable and seen.
We believe the brands that win tomorrow won't just have the best products. They'll have the strongest creative voice. That's why we're looking for an exceptional Content Creator & Creative Producer to join our team in Stockholm.

This is a unique opportunity to work side by side with our Creative Director and the wider Marketing Team, helping shape one of the industry's most exciting brands. From day-to-day content creation to international campaigns, you'll play a key role in defining how Understatement comes to life across every touchpoint.
We're not looking for someone who simply creates content.
We're looking for someone who lives and breathes content.
Someone who instinctively understands why one piece of content performs while another doesn't. Someone who constantly saves inspiring ideas, notices emerging trends before they become trends, keeps a close eye on brands, creators and competitors, and gets genuinely excited about creating beautiful, engaging and commercially strong communication.
Our ambition is simple:
To create the world's best communication within the underwear category.

If that excites you, we'd love to hear from you.
Working closely with our Marketing Team, you'll be involved throughout the entire creative process, from first idea to final execution, creating visually outstanding, brand-building and commercially effective content across every digital touchpoint.
Your responsibilities will include:

• Producing, shooting and editing best-in-class content across social media, paid media, campaigns, email and our website.
• Developing creative concepts and transforming ideas into engaging, commercially strong content.
• Helping shape and continuously evolve Understatement's visual identity and storytelling.
• Staying ahead of trends across social media, fashion, culture and design, constantly bringing fresh inspiration and new ideas to the team.
• Keeping a close eye on creators, competitors and the evolving digital landscape to ensure our communication remains best in class.
• Playing a key role in campaign productions and photoshoots, from concept development and planning to creative execution on set, both in Sweden and internationally.
• Writing and adapting copy for campaigns, launches and social media.
• Analysing content performance and continuously optimising based on insights and learnings.
• Helping grow our social media channels and build a loyal, engaged community.
• Identifying creators, collaborations and cultural opportunities that strengthen the Understatement brand.

Above all, you're an exceptional content creator with outstanding creative instincts.
You have a sharp eye for aesthetics, storytelling and visual communication. You're naturally curious, proactive and always looking for better ideas. You don't wait to be told what to do. You spot opportunities, take initiative and inspire the people around you.
You're someone who genuinely loves creating. You consume content because you're inspired by it. You naturally notice details others miss. You're interested in what brands, creators and competitors are doing, not to copy them, but to understand what makes great communication and how to make it even better.
You understand that the best content sits at the intersection of creativity, brand building and commercial impact.
For us, talent, curiosity and creative instinct matter far more than years of experience. Whether you have two years of experience or six is less important than your ability to create exceptional work and your ambition to keep raising the bar.
We'd love if you:

• Have an exceptional eye for aesthetics, styling, photography and visual storytelling.
• Are genuinely passionate about social media and understand what makes great content resonate.
• Constantly seek inspiration from brands, creators, fashion, culture and design.
• Love filming, editing and creating content yourself.
• Enjoy taking ideas from concept to execution.
• Combine creativity with commercial thinking and understand how content builds both brand and business.
• Thrive in a fast-paced environment where no two days are the same.
• Are proactive, collaborative and excited by ambitious goals.
• Speak and write fluent English. Swedish is a plus.

Experience with Adobe Creative Suite, CapCut, Figma, Canva, photography and video production is highly valued. But above all, we're looking for someone with exceptional creative instincts, a strong visual eye and a genuine passion for content creation.

Portfolio:
Your portfolio is the most important part of your application.
Show us work you're proud of, whether it's professional projects, personal creations or your own social channels. We care far more about your creativity, taste, curiosity and potential than where you've worked.
If you're reading this and thinking, This sounds like me, we'd love to hear from you